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/01 /Portfolio

E-COMMERCE / FOOD & BEVERAGE

101 Caffe

101 CAFFE brings this authentic Italian coffee to your home across the UAE, sourced from artisanal roasteries from the south to the north of Italy. It’s a carefully curated blend by blend, and delivered in a format that customers can brew with. The Nespresso-compatible capsule, Dolce Gusto pods, ground coffee and whole beans.
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/02 /Case Study

THE CHALLENGE

Bringing Italian Coffee Heritage to a UAE E-commerce Audience

UAE customers choose between the coffee capsule on a Tuesday night that might not have the patience for a history lesson. The catalogue needs to span multiple flavors (Amaretto, Sicilia, Napoletano, Cappuccino) and formats: Nespresso-compatible, Dolce Gusto-compatible, beans). Machine compatibility is the single most important reason a customer needs to click off the coffee product.

THE Solution

A Storefront Built on Heritage, Compatibility, and Speed

We have built 101 CAFFE UAE a storefront that can do justice to its heritage story without slowing the shopper down. The homepage speaks the coffee language supported by three things UAE buyers care about most: free delivery, Nespresso, and Dolce Gusto compatibility. The machine compatibility is treated as a first-class filter across the catalogue.
Testomonial

They Built Us A Store That Tells The Story And Closes The Sale.

Italian coffee has a heritage worth telling, but our customers in the UAE want their
capsules delivered tomorrow. The team understood that balance from the first
conversation. They gave the story room to breathe where it matters and got out
of the way when the shopper just wants to check out. Our customers feel both sides.

William

— Founder, 101CAFFÈ

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