Selling Clean Energy in a Loud Category
SEVN wasn’t an ordinary energy brand, but it supported a clean lifestyle. The challenge was to build a storefront that communicated natural caffeine, no artificial sweeteners, and the lowest calories without sounding clinical. The site had to convert two different types of people: athletes and lifestyle buyers who want clean fuel and are tired of sugar crashes.
A Storefront Built Around the Formula and the Founder
We designed a highly responsive custom experience for Sevn. The Navy SEAL background is tightly woven into the brand narrative, the checkout flow is fast and mobile-first, and the subscription path is built on repeat buyers who want it to be on autopilot. The site was engineered to scale as the team rolls out new flavours and can expand beyond California.
