Active Ventilation Products Case Study B2B Catalog

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E-commerce / B2B Manufacturing

Active Ventilation Products

Active Ventilation Products manufactures and sells the roof ventilation hardware trusted by contractors, homeowners, and builders across North America, innate vents, exhaust vents, solar-powered fans, vent caps, and turbine retrofits. With a deep catalog of speciality products. We built a storefront that turns the technical and spec-heavy inventory into something easy to navigate.

Case Study

THE CHALLENGE

Making a Deep Technical Catalog Easy to Buy From

Ventilation sites either bury the catalogue under the marketing fluff or list things in a wall of SKUs, with no way to narrow it down. The active ventilation products needed something opposite to that; they respected buyers’ expertise, gave them fast access to drawings, certifications, and species. And made it easy to find the right product for the first time.

THE Solution

A Spec-First Storefront Built for Real Buyers

We have built active ventilation products, a storefront engineered around how people actually buy this stuff to make decisions. The catalogue was organised by product family and the way contractors think about it: intake, exhaust, turbine, caps, jacks and off-the-ridge, with technical drawings. The 3-part specs, installation, certifications and guides surfaced exactly where buyers look for them.

Testomonial

"A Catalog That Finally Makes Sense"

We have a catalog most agencies wouldn’t know how to make sense of. The team didn’t just build us a store; they built us a site that respects how our buyers actually shop. Pros find what they need faster, and our team spends less time answering pre-sale questions.

Martin

— Operations Manager, Active Ventilation Products

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E-commerce / B2B Manufacturing