Loyal customers from both brands, Dion and Nevitrek, put years of trust in their respective brands, and the new site was supposed to respect that and introduce one common story without erasing their individual history; also keep the performance credibility that racers rely on and still feel welcoming to the first-time buyers researching their pair of snowshoes. The catalog was supposed to serve three types of buyers at once: the competitive racers, winter hikers, and casual outdoor enthusiasts.