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/01 /Portfolio

E-COMMERCE / APPAREL

180 Tide

What started as an apparel line has now grown into something bigger. We partnered with them to build an e-commerce experience that can carry all three sides: a brand, character and the merch without letting any one of them feel secondary. This shop works as hard for the first-time Zumiez customers as it does for a returning collector that is chasing the next character.
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/02 /Case Study

THE CHALLENGE

A Mission Brand, a Character Universe, and a Retail Partner Walk Into a Storefront

The Zumiez partnership pulls a different kind of customer any time. The challenge was building a single storefront that gave its mission the due weight, let the character function on its own and served both online native shoppers and Zumiez-discovered visitors without diluting the experience.

THE Solution

A Storefront That Sells the Mission, the Characters, and the Merch

We gave an e-commerce experience to the 180 tide designed around three ways a customer can engage with the brand. Shop handles the traditional catalog for the shoppers who come to buy. The Shop the Characters turns every original character into a destination, so collections can go straight to the drop they are tracking.
Testomonial

“They Built Us A Store That Carries The Mission, The Characters, And The Merch”

180tide has never been just a clothing brand; we’re a mission, a character universe, and a growing retail presence all at once. The team understood that from day one and built us a storefront that gives each side of the business the room it deserves. Our customers feel the difference, and our team can finally keep up with how fast we’re growing.

Benjamin

— Founder, 180tide

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