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  • CREATING A FRESHER DIGITAL EXPERIENCE FOR A MODERN FOOD BRAND
  • Shopify Development
  • UX/UI Design
  • Ecommerce Development
  • CMS

An olive oil brand that needed an ecommerce experience as fresh as its product

Graza brings a fresh, playful approach to everyday olive oil, combining distinctive packaging with products designed for cooking, finishing, and everything in between. The digital experience needed to translate that bold brand personality into a simple, engaging ecommerce journey built for discovery and purchase.

Industry

Food & Beverage

Founded

2021

Company Size

11–50

Key Market

United States

HQ

Brooklyn, New York

Website

graza.co

  • BOLD, SIMPLE & BUILT TO SHOP

A Shopify experience that makes product discovery feel effortless

Graza’s bold visual identity deserved a Shopify ecommerce experience that felt just as distinctive. The focus was to make products easy to understand, keep the brand personality present throughout the journey, and create a clear path from exploration to purchase.
  • THE CHALLANGE

A familiar product category that needed to feel anything but ordinary

Olive oil is a crowded category, and Graza approaches it differently.The digital experience needed to quickly communicate the distinction between products, preserve the brand’s playful identity, and make shopping intuitive across desktop and mobile.

Our solutions checklist:

  • Clarify product differences and use cases
  • Bring the brand identity into the digital experience
  • Simplify product discovery
  • Create a smoother path to purchase
  • Deliver a mobile-first shopping experience
  • The Solution

A Shopify store designed to educate, engage, and convert

We combined conversion-focused UX/UI design with Shopify development to create a shopping experience centered around clarity and personality. Clear product storytelling, intuitive navigation, and responsive layouts make the journey from discovery to purchase feel simple and natural.

Bold branding with a clearer path to purchase

The ecommerce design balances Graza’s playful typography, distinctive product imagery, and expressive visual language with a clean shopping structure that keeps the experience memorable and easy to navigate.

Flexible Shopify CMS built for growth

The Shopify setup gives the brand a flexible foundation for managing products, bundles, promotions, and content while supporting future product launches and campaigns.

Mobile-first ecommerce built for performance

The experience was structured around responsive layouts, intuitive navigation, streamlined product pages, and a consistent shopping journey across desktop and mobile.
CLEAR ANSWERS

Frequently Asked Questions (FAQ's)

Everything you need to know about working with New York’s dedicated conversion agency.

What Web Design And Development New York Services Does Branxify Offer?
Branxify is a full-service Web Design and Development New York company offering custom web development, B2B eCommerce website development, WordPress development, and web application development. We also provide B2B SEO, social media marketing, content writing, and PPC advertising, so your website and marketing work together under one roof.
Most standard business websites take 3 to 6 weeks from kickoff to launch, depending on the number of pages and features. More complex projects, such as custom web applications or B2B eCommerce platforms, typically take 8 to 16 weeks. During your discovery call, we give you a realistic timeline based on your specific project.
Cost depends on scope. A simple 5-to-8-page business website starts at a different price point than a custom eCommerce platform or web application. We provide a detailed, itemized quote after your discovery call, so you know exactly what you’re paying for, with no hidden fees.
We’ve built websites and web applications for businesses across healthcare, real estate, eCommerce, education, professional services, and technology startups. Our approach is always tailored to the specific needs of your industry and audience.
Book a free discovery call through our website. A team member will walk you through the process, answer your questions, and help figure out what kind of project fits your goals. There’s no commitment, just an honest conversation.

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