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  • REFRESHING THE DIGITAL EXPERIENCE FOR A FUNCTIONAL SODA BRAND
  • Web Design
  • UX/UI
  • Ecommerce Development
  • CMS

A better-for-you soda brand that needed an ecommerce experience with more fizz

Perfy is rethinking traditional soda with low-sugar, caffeine-free drinks made with real fruit juice and functional ingredients. With a colorful personality and a growing flavor lineup, the brand needed an ecommerce experience that could make its benefits easy to understand.

Company Information

Industry

Food & Beverage

Founded

2021

Company Size

Solo

Key Market

United States

HQ

Los Angeles, California

Website

drinkperfy.com

Perfy’s company profile lists Los Angeles as its headquarters and 2021 as its founding year.
  • BOLD, REFRESHING & BUILT TO SHOP

An ecommerce experience that makes better-for-you soda easy to discover

Perfy’s digital experience needed to balance bold branding, product education, and ecommerce usability. Clear flavor discovery, benefit-led messaging, and a simplified shopping journey help customers quickly understand what makes each drink different.

  • THE CHALLANGE

Standing out in a crowded better-for-you beverage market

Consumers have more functional beverage choices than ever. Perfy needed an online experience that could communicate its low-sugar positioning and functional ingredients quickly, while making flavors, product benefits.

Our solutions checklist:

  • Simplify flavor and product discovery
  • Highlight functional product benefits
  • Strengthen brand storytelling
  • Streamline the purchase journey
  • Create a mobile-first ecommerce experience
  • The Solution

An ecommerce experience designed to educate, engage, and convert

We combined conversion-focused UX/UI design and ecommerce development to create a shopping journey built around clarity and personality. Clear product messaging, intuitive navigation, social proof, and focused purchase options help customers move naturally from discovering a flavor to adding it to their cart.

Playful design with serious ecommerce purpose

The design brings Perfy’s energetic personality into the shopping experience through bold product visuals, expressive typography,

Flexible ecommerce CMS built for new flavors and campaigns

The CMS provides a scalable foundation for managing individual flavors, variety packs, trial packs, subscriptions, promotions, and campaign content, helping the storefront evolve alongside Perfy’s growing product range.

Responsive ecommerce built for frictionless shopping

The experience is structured around responsive layouts, clear product information, intuitive browsing, and streamlined purchase options making it easy for customers to explore Perfy across desktop and mobile.
CLEAR ANSWERS

Frequently Asked Questions (FAQ's)

Everything you need to know about working with New York’s dedicated conversion agency.

What Web Design And Development New York Services Does Branxify Offer?
Branxify is a full-service Web Design and Development New York company offering custom web development, B2B eCommerce website development, WordPress development, and web application development. We also provide B2B SEO, social media marketing, content writing, and PPC advertising, so your website and marketing work together under one roof.
Most standard business websites take 3 to 6 weeks from kickoff to launch, depending on the number of pages and features. More complex projects, such as custom web applications or B2B eCommerce platforms, typically take 8 to 16 weeks. During your discovery call, we give you a realistic timeline based on your specific project.
Cost depends on scope. A simple 5-to-8-page business website starts at a different price point than a custom eCommerce platform or web application. We provide a detailed, itemized quote after your discovery call, so you know exactly what you’re paying for, with no hidden fees.
We’ve built websites and web applications for businesses across healthcare, real estate, eCommerce, education, professional services, and technology startups. Our approach is always tailored to the specific needs of your industry and audience.
Book a free discovery call through our website. A team member will walk you through the process, answer your questions, and help figure out what kind of project fits your goals. There’s no commitment, just an honest conversation.

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