A skincare brand that needed a digital experience as refined as its formulas

Joonbyrd brings dermatological science and sensorial self-care together through a premium collection of body and hand treatments. The digital experience needed to communicate the science behind the products while creating an high, effortless path from discovery to purchase.

Industry

Beauty & Personal Care

Founded

2024

Company Size

2–10

Key Market

United Kingdom & United States

HQ

London, United Kingdom

Website

joonbyrd.com

A premium Shopify experience built around product discovery

The website needed to balance science-backed skincare education with premium ecommerce design. The experience brings products, ingredients and skin concerns together through a clear structure, allowing customers to explore the brand without losing the sense of luxury behind it.

Making complex skincare science feel simple and desirable

Joonbyrd combines advanced skincare technology with a highly sensorial brand identity. The challenge was creating an ecommerce experience that could explain product benefits and skin concerns clearly without making the shopping journey feel clinical or overwhelming.

Our solutions checklist:

A Shopify experience designed to educate, inspire, and convert

We combined premium UX/UI design, ecommerce strategy and Shopify development to create a journey where education and shopping work together. Clear navigation, focused product storytelling and responsive layouts make it easier for customers to understand the collection and confidently find products suited to their needs.

Editorial design meets high-end ecommerce

The design approach combines luxurious imagery, generous spacing and distinctive typography with a structured ecommerce experience

Flexible Shopify CMS built for an evolving skincare brand

The Shopify setup provides a scalable foundation for managing body care, hand care, bundles, refills, minis, subscriptions and new product launches

Responsive ecommerce built for seamless product discovery

The experience is structured around mobile-first browsing, clear product categorization and intuitive navigation, helping customers move naturally between skin concerns, products and educational content across devices.
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Branxify is a full-service Web Design and Development New York company offering custom web development, B2B eCommerce website development, WordPress development, and web application development. We also provide B2B SEO, social media marketing, content writing, and PPC advertising, so your website and marketing work together under one roof.
Most standard business websites take 3 to 6 weeks from kickoff to launch, depending on the number of pages and features. More complex projects, such as custom web applications or B2B eCommerce platforms, typically take 8 to 16 weeks. During your discovery call, we give you a realistic timeline based on your specific project.
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We’ve built websites and web applications for businesses across healthcare, real estate, eCommerce, education, professional services, and technology startups. Our approach is always tailored to the specific needs of your industry and audience.
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