Selling Parts Across Five Manufacturers Without Losing the Buyer
Most of the kei parts sites make the problem worse, as the catalogs organized by SKU instead of by truck. The part fitment is buried in specs, and there’s no way a filter by actual thing matters what you drive. The oiwa needed a store to build it the other way around, like make first, model second and add parts in the last.
A Make-and-Model Storefront Built the Way Owners Actually Shop
We have built the Oiwa Garage storefront designed around the way kei truck owners search for the parts. The navigation was organized by the manufacturers Honda Acty, Subaru, Daihatsu, Suzuki Carry, Mitsubishi Minica, as buyers can land in their world the second they click. The make and model selector added on category pages narrows down this fitment before the shopper has to guess.
