Flip Styles is a luxury hair extension brand built on the single standard of extensions that can give the feel of your own hair, but better. Founded in 2018, the brand has grown into a hybrid destination: a premium product line and an in-person beauty bar with an education arm that shares the story behind the work.
A first-time shopper wants to reach the collection fast; a booking client wants the confidence in the experience before they reserve. An education buyer may want the credibility and the depth. The challenge was to design a single storefront that can serve all three objectives without letting it feel like an afterthought. Also, doing it in a category where visual standards are set by the biggest beauty brands in the world.
THE Solution
A Luxury Storefront Built for Shoppers, Bookers, and Students
We designed flip style around three clear journeys: flip style collection and hair products that can give shoppers a clean and mobile-first path to checkout. You can book the experience and get its own prominent CTA in the header, also treated as a first-class action instead of burying it in the sub-menu. The education can open a separate journey for customers and stylists who want training.
Testomonial
"One Site for Every Side of the Business"
Flip Styles isn’t just a product brand; we’re a beauty bar, a product line, and an education platform under one roof. The team understood that from the first conversation and built us a site that respects every side of the business. Our clients feel the difference online before they ever walk through the door.
