Single product sites can be hard; everything needs to land on one page. The X-factor belt made it harder in three ways at once; the first is that the audience is narrow, and the specific golfers need to experience the wear on the back, pelvis and hip, as they have seen the gimmicky support product on the internet. Second is that the product is differently patented, and the third is that buyers can be skeptical; the mid-round pain can be real, so it has to spend money on something the site doesn’t work.